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Shopping on King's Road, London

King's Road is a major street in West London, which passes 3 km (2 miles) through the Chelsea neighbourhood. The road gets its name because it was once the private road of the kings until 1830. However, most remember King’s Road for its association with the youth fashion during the 1960s and 1970s. Famous fashion designers who had their beginnings here include Mary Quant and Vivienne Westwood.

Today King’s Road is a major shopping street in London’s Chelsea neighbourhood. You’ll find an eclectic mix of upmarket high street retailers, designer stores and fashion boutiques here. King’s Road is a pleasant destination for shopping and unlike other major shopping destinations in London such as Regent Street or Oxford Street, the pace here is pleasant and unhurried. There are also the numerous restaurants, cafes and entertainment spots to compliment the shopping scene.

King's Road by Carlos Cunha


King's Road began as a private road used by King Charles II to travel to Kew and remained a private royal road until 1830. The area was the scene of the mod culture and then the hippy revolution in the 1960s followed by the punk counter-culture movementin the 1970s. Gentrification eventually came and transformed King’s Road into a fashionable shopping street in Chelsea. Today shopping, dining and entertainment are the main obsessions and you can easily max out your credit card here!

Shops on King's Road by Carlos Cunha


Peter Jones is a large department store located at Sloane Square on King’s Road. This classy and modern department store is the jewel of King’s Road with retail space spreading across seven floors. You can find the widest range of merchandises at Peter Jones including clothes, shoes, accessories, cosmetics, furnishing, kitchenware, home appliances and gifts from renowned British and international brands. It is also the largest toy retailer on King’s Road and definitely a paradise for kids! The Top Floor restaurant on the sixth floor serves amazing meals while offering amazing views of London.

Peter Jones department store on King's Road by DJ-Holzbank

Smaller yet elegant stores occupy the stretch along fashionable King’s Road offering clothes, handbags, shoes, accessories, cosmetics, fragrance, jewellery, gifts and more. Stores along the stretch include Nike, Penhaligon’s, Comptoir des Cotonniers, Ash, Monica Vinader, Anthropologie, Gerard Darel and Sheridan. Vivienne Westwood on King’s Road is the celebrated store where the punk fashion began in the 70s. After you shop, there are several restaurants and cafes including The Ivy Chelsea Garden (British), Buona Sera (Italian), Le Pain Quotidien (French), My Old Dutch (Dutch) and Oka (Japanese).

The Little Chelsea Antiques Fair is a two-day event (Monday and Tuesday) held in March and October each year. The fair is located at the Chelsea Old Town Hall. The fair is a popular event since 1950 and attracts 30-40 dealers from around the UK and even a few from abroad. It’s a treasure trove of antiques that include jewellery, porcelain, pottery, glassware, silverware, furniture, art and prints. Prices of the treasures range from as little as £10-20 to the tens of thousands for prized items.

Shops and restaurants on King's Road by Colin Smith

Visiting King's Road

The nearest London Underground station is Sloane Square Station (serving the District and Circle Lines) which is located nearby the Peter Jones department store. South Kensington Station (serving the District, Circle and Piccadilly Lines) is further away but within walking distance from King’s Road. London's red buses travelling on routes 11, 19, 22, 49, 211, 319, 328 and C3 stop along King’s Road but only routes 11 and 22 pass through the entire stretch of the road.

King's Road on the Map

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